Open source video platform provider Kaltura launched a new site called HTML5Video.org today that is meant to be an industry resource for HTML5 video-related issues. The site is supported by Mozilla, the Open Video Alliance and the Wikimedia Foundation. The launch coincides with the release of Kaltura’s HTML5 Media Library, which enables web site owners to embed videos in their sites through HTML5 without locking out users of older browsers that don’t support Flash-free web video just yet.
The HTML5 Media Library uses a fallback mechanism to play media through a Java application in browsers that don’t natively support HTML5 video. Kaltura plans to extend the library to also support analytics and monetization — two very important features that have so far prevented many sites from fully adopting HTML5. YouTube, for example, has been toying with HTML5 in recent months, enabling users to watch a subset of the site’s content without Flash after opting into a special TestTube trial. However, videos with ads are always shown in Flash. Sites like YouTube could at least in theory completely ditch Flash if HTML5 video was embraced by advertisers.
The unveiling of HTML5Video.org comes only one day after the launch of another site promoting HTML5 video to end users. Videoonwikipedia.org, which was launched yesterday by the Participatory Culture Foundation with support from Kaltura and others also involved with HTML5Video.org, wants to get users to contribute more video to Wikipedia. HTML5Video.org, on the other hand, seems much more geared toward professionals, offering business headlines as well as a link to a forum hosted by Kaltura’s open source video developer community at Kaltura.org.
Speaking of which: HTML5Video.org is heavily branded by and geared towards the solutions available from Kaltura. One has to wonder whether this will help or hurt their effort to gather support for an open format that just this week received support from industry heavyweights like Microsoft.
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