The Viral Video The Book Publishing Industry Wants To Believe


What direction is the book industry heading? Penguin Group subsidiary Dorling Kindersley Books prepared this video on the “end of publishing” for a sales conference and it was reportedly such a hit that the company decided to share it with all. Naive? Wise? Somewhere in between? (via Mashable and the Penguin Blog).



What trenchant insights … until you realize the publishing industry is promoting itself by plagiarizing an award-winning political advert from a few years back:

The same device was used by the AARP. But, hey, they’re all about old folks so I cut them some slack.

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