The Viral Video The Book Publishing Industry Wants To Believe

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What direction is the book industry heading? Penguin Group subsidiary Dorling Kindersley Books prepared this video on the “end of publishing” for a sales conference and it was reportedly such a hit that the company decided to share it with all. Naive? Wise? Somewhere in between? (via Mashable and the Penguin Blog).

2 Comments

Michael

What trenchant insights … until you realize the publishing industry is promoting itself by plagiarizing an award-winning political advert from a few years back: http://www.youtube.com/watch?v=lFz5jbUfJbk

The same device was used by the AARP. But, hey, they’re all about old folks so I cut them some slack.

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