In contrast to recent Nielsen figures that showed flat spending for display last year, Kantar Media — fka “TNS Media” before being acquired by WPP Group and folded into its KMR Group — says that the segment actually gained a healthy 7.3 percent versus 2008. Kantar says that increased activity by the telecom, factory auto and travel categories helped provide a boost to display. Nielsen and Kantar also diverge on cable TV, which the former has figures that show a gain of nearly 15 percent in ad spending last year, while the latter says the segment declined 1.4 percent.
The reason for the wide difference in cable TV expenditures probably has to do with the fact that Kantar does not include Hispanic cable nets, which Nielsen says saw a significant 32.2 percent rise in ad dollars versus

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