Just as Google (NSDQ: GOOG) starts being more aggressive at rolling out the Nexus One to more carriers, it was socked in the gut with this bad news: its trademark application for the phone has been denied.
Google’s application was denied because of “a likelihood of confusion” with a trademark held by Integra Telecom’s ‘Nexus’ brand, reports MarketWatch. That didn’t stop Sprint (NYSE: S) from announcing today that a version of the Nexus One will be available soon for its network. Just yesterday, Google said a compatible version was available for AT&T (NYSE: T) and Rogers in Canada.
The relationship Google has with Sprint sounds similar how it works with T-Mobile, compared to the completely unlocked phones being sold for AT&T’s or Rogers’ networks. For instance, the Nexus One is still only be available directly at google.com/phone (and not in Sprint stores), but it may come with a discounted price. Currently, a version of the Nexus One for AT&T’s network costs $529, while a discounted version for T-Mobile’s network costs only $179 with a two-year contract. A pricing plan for the device has not yet been announced.
As for the trademark snafu, Google will have to submit further evidence in support of its application, according to last week’s ruling. In a statement, a Google spokeswoman said: “We continue to claim rights to the Nexus One trademark in the United States, and plan to respond to the office action from the U.S. Patent Trademark Office.” A spokesman for Integra did not immediately respond to a request for comment.

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