Hang on – weren’t publishers falling over themselves in the rush for e-reader salvation? The Association of Online Publishers, in this video with its members, has found many execs are neither glowing nor certain about the e-reader opportunity in 2010…
— Mail Online MD James Bromley: “These are still really really embryonic devices that are great and fantastic, and I want to be at the top of the queue to buy one and play with it. But we’re talking about a very, very narrow subsection of society that will have these in 2010. This is the time that we learn about these devices – ’11, ’12, ’13 is when these might become slightly more mainstream.”
— Conde Nast Digital UK manager Emanuela Pignataro: “E-readers will be the novelty of 2010. I don’t think it is a short-term adoption – it will take years.”
— Thomson Reuters (NYSE: TRI) consumer GM Tim Faircliff: “I don’t think we’re quite there yet.”
— Incisive Media digital manager John Barnes: “The issue with tablets is, they’re not really servicing the needs of colour, with graphics and diagrams – it’s a bit like version one of the iPod.”
{"source":"https:\/\/gigaom.com\/2010\/03\/17\/419-daily-mail-ipad-e-readers-will-have-absolutely-no-impact-this-year\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_aefb32f2be6f19c97c3f2a8560e4bf70","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}