Daily Mail: iPad, E-Readers Will Have ‘Absolutely No’ Impact This Year

Hang on – weren’t publishers falling over themselves in the rush for e-reader salvation? The Association of Online Publishers, in this video with its members, has found many execs are neither glowing nor certain about the e-reader opportunity in 2010…

— Mail Online MD James Bromley: “These are still really really embryonic devices that are great and fantastic, and I want to be at the top of the queue to buy one and play with it. But we’re talking about a very, very narrow subsection of society that will have these in 2010. This is the time that we learn about these devices – ’11, ’12, ’13 is when these might become slightly more mainstream.”

— Conde Nast Digital UK manager Emanuela Pignataro: “E-readers will be the novelty of 2010. I don’t think it is a short-term adoption – it will take years.”

— Thomson Reuters (NYSE: TRI) consumer GM Tim Faircliff: “I don’t think we’re quite there yet.”

— Incisive Media digital manager John Barnes: “The issue with tablets is, they’re not really servicing the needs of colour, with graphics and diagrams – it’s a bit like version one of the iPod.”

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