Comcast Buys A Blog To Add To Its List of Philadelphia Sports Properties

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Credit: Corbis / Richard Cummins

Comcast’s domination of sports in its headquarters city of Philadelphia now extends to the local sports blogosphere. Regional sports network *Comcast* SportsNet has purchased The700Level.com, a top sports blog in the city. Enrico Campitelli Jr. — who started the site seven years ago and has been running it during his free-time — tells us he’ll now be working on it blog full-time, while the site’s three other contributors have been given freelance deals. In a blog post announcing the sale, Campitelli assures his readers that the blog will remain largely the same and also keep its “editorial independence.”

By buying The700Level, Comcast (NSDQ: CMCSA) SportsNet not only gains control of what is likely the top sports blog in the city (the site has about 100,000 unique visitors a month), but also gets to beef up content on its existing site, CSNphilly.com. That site already includes several sports blogs and will now also feature content from The700Level, according to a report in the Philadelphia Inquirer.

Financial terms of the deal were not announced. In addition to Comcast SportsNet, Comcast owns a majority stake in the Flyers, the 76ers, as well as two arenas in Philadelphia, via its holdings in Comcast-Spectator.

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