Comcast Buys A Blog To Add To Its List of Philadelphia Sports Properties

Comcast

Comcast’s domination of sports in its headquarters city of Philadelphia now extends to the local sports blogosphere. Regional sports network *Comcast* SportsNet has purchased The700Level.com, a top sports blog in the city. Enrico Campitelli Jr. — who started the site seven years ago and has been running it during his free-time — tells us he’ll now be working on it blog full-time, while the site’s three other contributors have been given freelance deals. In a blog post announcing the sale, Campitelli assures his readers that the blog will remain largely the same and also keep its “editorial independence.”

By buying The700Level, Comcast (NSDQ: CMCSA) SportsNet not only gains control of what is likely the top sports blog in the city (the site has about 100,000 unique visitors a month), but also gets to beef up content on its existing site, CSNphilly.com. That site already includes several sports blogs and will now also feature content from The700Level, according to a report in the Philadelphia Inquirer.

Financial terms of the deal were not announced. In addition to Comcast SportsNet, Comcast owns a majority stake in the Flyers, the 76ers, as well as two arenas in Philadelphia, via its holdings in Comcast-Spectator.

loading

Comments have been disabled for this post