Blog Post

Audit Bureau Revises Guidelines For Broader Inclusion Of E-Reader Newspaper, Mag Editions

With pre-orders for the iPad off to a fast start in preparation for the Apple (NSDQ: AAPL) product’s release next month, the Audit Bureau of Circulations has modified its guidelines for counting sales of a digital magazine in the U.S. and Canada. The old standards have always required that in order to be considered as part of a periodical’s circ, the e-paper version must include an exact replica of a print edition