TheStreet Lost $45.5 Million In ’09; But Ad Revs May Have Turned A Corner

Financial news site may have finished the year with a loss of $45.5 million — compared with 2008’s $2.4 million profit — the company finally got a glimmer of hope of on the ad front. After six consecutive quarterly ad rev declines, Q4 sales were essentially flat with a meager 0.7 percent gain. That figure does not include the business, which was sold in January for $3.1 million. Since Jim Cramer’s TheStreet (NSDQ: TSCM) acquired interactive marketing and mobile agency Kikucall just before the end of the year, there was no mention about any impact that business might have had.