Microsoft Challenges iPhone By Highlighting Easy App Development For Windows Phone 7


As Microsoft (NSDQ: MSFT) plays catch-up in the mobile phone space, it detailed plans for mobile applications today for Windows Phone 7 at its MIX developer conference in Las Vegas.

The big take-away message is that Microsoft is trying to make it easy, fast and cheap to make apps for the new mobile-phone platform. That will be key if Microsoft is going to be successful in luring developers away from more popular and proven platforms, like Apple’s iPhone, and increasingly, Google’s Android operating system. To show off its capabilities, Microsoft a dozen or so companies on stage to show off applications, just like Apple (NSDQ: AAPL) has done in the past at its events. Demonstrations were given by Netflix (NSDQ: NFLX), Associated Press, Seesmic, Foursquare, Shazam and others. The big surprise is that all developer tools will be available today ahead of its Windows Phone 7 launch later this year.

To make it easy, Microsoft said apps will be built in the full version of Silverlight (not a light phone edition), and all the tools will be free. Scott Guthrie, a Microsoft corporate VP, said: “You


Maximilian Hernandez

if they are going to play rough agaisnt google and apple they need to renovate old ideals
check out my idea of the new bing homepage


@headsupftw True. When Apple added in app payments it basically negated the need for light/full version of an app.

However, there are still MANY light/full versions in the store from before that was a feature. And there are still situations where its necessary. Especially in the case of apps where the full version is too large to be downloaded over the air. Having a light version that can be downloaded over the air greatly increases the chances someone will try your game and then get the full one later.

Obviously how Windows Phone 7 Series (seriously with the stupid long name?) handles those scenarios is probably not something anyone knows the answer to yet.


“…whereas in the iPhone environment, they typically have to release two versions: A free trial and a full paid version. ” Ignorant remark. Has the author ever heard of “in-app purchase” in the iPhone environment?


Didn’t Microsoft recently match Apple’s revenue split on current mobile development efforts? I suspect they’re just going to keep to that.

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