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A year ago, the FT launched “a next generation search tool for business professionals”. Powered by Endeca, it was called Newssift and aimed to “enable users to string together a query that can provide insight into the relationship between people, organizations, geography, and business theme, which ultimately facilitates more informed business decisions”.
But Newssift is no more; the site has since gone offline.
Why? An FT Group spokesperson tells paidContent:UK: “It