Blog Post

Decision-Making Site Hunch Raises $12 Million

Hunch, the year-old decision-making site, has raised $12 million in a second round of funding led by Khosla Ventures. Co-founder Caterina Fake — who also founded (and sold) Flickr — provides details on her blog, saying that while the company had enough cash to last almost another year, “there was a lot of enthusiasm for our financing and we decided it was time to go turbo.”

On Hunch, users get advice on making choices, like whether to ask for a raise or to have a kid, based on their answers to a series of questions.

The company’s ambition, according to Fake: “Build the ‘taste graph’ of the web, analagous to the ‘social graph,’ mapping every person on the web to ever entity on the web (be that a hotel, or a tennis racket, poet, cookbook, etc.) and their affinity for that entity.’ You can see how you could take your Hunch taste profile and apply it to just about anything — to find you a hotel in Dallas, or your true love on a dating site, or things you like on eBay (NSDQ: EBAY) or Etsy.”

With the new cash, Hunch will have raised at least $14 million. Gideon Yu, the former Facebook CFO who joined Khosla Ventures as a partner in September, is joining Hunch’s board. The funding round was first reported by AllThingsD’s Peter Kafka late Friday.