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iPhones — They Only Come Out At Night

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iPhone users tend to use their devices in the evening and on the weekends, reports Localytics, a Cambridge, MA-based start-up offering mobile analytics services. According to as study conducted by the company, the mobile app usage in the US peaks at around 9 pm EST on week days. Over the weekend, the usage is at its peek during afternoon and nights.

These findings are not surprising — during regular week days, many of us are busy working and more often than not, use the device to make phone calls or send text messages. The report says that iPhone “app usage on weekends and weekdays is both different in usage patterns and overall scale.”

The iPhone users typically generate 7% more traffic on the weekend than the average weekday. Saturday traffic ramps quickly from a morning low at 6:00 am to over 90% of peak usage by 11:00 am—and stays near the peak for the rest of the afternoon and evening. By comparison, weekday app usage is more concentrated in the evening with a slow ramp during the working day and a peak at 9:00 pm EST, when East Coast users are at home and West Coast users are commuting home.

In short, iPhone is still quite a ways off from becoming a “business” phone. The report also concludes that these heavy weeknight and weekend app usage could be interpreted as a sign that consumers may be willing to try more convenient devices than their laptops to entertain themselves, plan a trip, check sports scores and listen to music. No wonder Apple has big hopes for its iPad.

5 Responses to “iPhones — They Only Come Out At Night”

  1. It’s interesting and leads to the next question of where in the home people are using apps…
    On Apple’s page for the iPad pre order accessories page it says for the iPad dock:
    “Specifically designed for iPad, this dock gives it a place to call home on a desk, kitchen table, or entertainment center.”
    I suspect that Apple know that the kitchen is a major player in the next round of the battle of the apps.

  2. The stats are quite interesting but it makes total sense. I am still suprised about the use of the iphone as a “business” phone which I though had taken a dramatic shift and market share away from Blackberry as I know many business peopl ewho have switched from Blackberry to the iphone a sa business tool. Maybe my sample size is still too small to gauge that.Maybe it will be interesting to find out if it is trending that way. If such stat remains true and holds ground, yes then definitley the iPad will be a very popular device.

  3. Interesting to see iPhone users have something in common with the other mobile net users because it is very much in line with the timezone usage pattern we can see on other mobile net devices. (One exception might be Blackberry devices because of their business focus)

    More interesting would be WHERE they use their iPhone. (We found out that 70% of the usage of mobile net happens actually at home or at fixed locations)

  4. Heh – I’d attribute this to the fact that the iPhone is a GREAT connected PDA, but a “you-can’t-be-serious!” bad phone – audio quality, call handling, SMS management, etc. :)

    I know, I know, lots of iPhone lovers are going to jump me for this statement, but hey – the Nexus One is a great PHONE (but doesn’t hold a candle to the iPhone as a connected PDA).

    I can’t see the iPhone being used as a business phone (where voice calls and SMS matter) during day, but it sure makes sense at night, when you explore/play with apps :)

    • Are you just being a Nexus One/Google fanboy? ;-) There are many of us that have no problems with call quality on AT&T or the iPhone whatsoever, and “SMS management” hasn’t been a problem at all. I’m not even sure what problems you’re referring to. I can do anything with a SMS that I could with the Android phone I ditched.