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Announcing Structure 2010, Our Internet Infrastructure & Cloud Computing Conference

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SXSWTwo years ago, we launched Structure, our conference devoted to Internet infrastructure and cloud computing. At the time, it was clear as a sunny California day that the Internet was entering a brand-new phase of growth that would see everything from pipes to routers to web services scale up, all thanks to digitization. The emergence of cloud-based services such as Amazon’s EC2 and S3 was the first sign of this big shift.

Greg Papadopoulos (Sun) and Werner Vogels (Amazon) on stage at Structure 2009

Since then a lot has changed — and Structure has become a premier event for those of us who are deeply interested in Internet infrastructure and its business implications. And while it’s easy to get fixated on cloud computing, one cannot deny the far-reaching impact of on-demand and utility computing. However, to view cloud computing in isolation is a mistake. We need to think of infrastructure in a more holistic fashion.

Take big data, for example. One of the biggest changes we’re seeing is that companies are starting to look deeply into the data they’ve spent years collecting in order to figure out ways to leverage it. I have often talked about the coming data deluge and how it influences the demand for pretty much everything.

Attendees in the audience at Structure 2009 in San Francisco California.

From the emergence of private and hybrid clouds to the rise of novel server architectures to the importance of security in the cloud — these will be just some of the topics of discussion at our event. We’re also going to be exploring the impact of big data and real-time computing on infrastructure. What, for example, are the needs of the new, web-connected, on-demand enterprise?

Essentially, the 2010 edition of Structure is going to be about the progress the industry has made so far and how things are expected to evolve in the years to come. The event will be held on June 23 and 24th at the Mission Bay Conference Center in San Francisco.

Many of our old friends, such as Marc Benioff, CEO of, and Amazon’s CTO Werner Vogels will be returning for the event. Other experts will join us for the first time — folks such as IBM’s Erich Clementi, who is spearheading Big Blue’s cloud computing efforts. We will be announcing more additions to the line-up of speakers in coming weeks.

The event is being expanded to two days so we can explore more topics and address one of our community’s biggest demands: more time to network. I hope you will come and be part of our ongoing conversation. Tickets are on sale now — at a discount. For more details, visit the Structure 2010 web site. See you in June!

6 Responses to “Announcing Structure 2010, Our Internet Infrastructure & Cloud Computing Conference”

  1. Cloud, cloud, everything seems to be about cloud computing nowadays. While I see the advantages, I don’t think it’s the wonder remedy for all needs. Certainly no snake oil, but overhyped alot in my opinion.