Rupert Murdoch, the legendary founder of News Corp., has always had a love-hate relationship with the digital world. Sometimes (read: during the bubbles) he loves it. Sometimes (read: during advertising recessions) he hates it. His recent moves – whether it be getting rid of some of News Corp’s digital holdings or shuffling the chairs at MySpace — are a continuation of that love-hate relationship. (Watch the video below the fold.)
And as we all know (and have read), he is not so enamored with Google, the so-called content stealer. (Never mind that he was OK taking Google’s $900 million when the search giant wanted to run ads on MySpace.) In an interview with Fox Business Network in Abu Dhabi, Murdoch said:
“Well Fox is now paid for. People when they pay their cable bills some of it comes to Fox. Cable television is paid television. But search on the Internet whether it be Bing or Google, whatever, it’s free and they simply take all our expensive and we think very good content such as Wall Street Journal or whatever and what they call they scrape it and they use it for search, it gives them their raw material for nothing and then they have this very clever business model of charging for searching it, we don’t get any of that. And they are technologically brilliant, they are a long way ahead but they do not have the right to do it if we want to stop them.”
In contrast to Google, it seems he loves Apple’s iPad and what it can do for the publisher.
Now that Apple is coming out with the Ipad that will be a very interesting way, more media is going to go into the Ipad…And they’ll get better and better and you’ll be able to do more tricks with it…And particularly with advertising and you see an advisement and you touch it and it becomes a 30 second commercial it’ll be these sort of things will happen not this year perhaps.”