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Roundup: Social Media Monitoring Tools

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There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6‘s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand.

So here’s a roundup of some of the more popular tracking tools.

Monitoring Dashboards

Twazzup 2.0 beta (which Dawn wrote about last year) is a dashboard that gathers all the mentions of your brand on Twitter and presents them in an appealing and useful way.

Trackur is another powerful social media monitoring tool. It used to be premium-only, but a free basic plan was recently announced that allows you to monitor one keyword, which is sufficient for most small organizations and personal brands. One of the things I like is the way that you can export any search result to an Excel (s msft) spreadsheet for further analysis.

SocialMention (which Dawn also wrote about last year) is similar to Trackur in that it will search all over the web for any mention of your keyword/brand. I like how you can set up alerts that will be emailed to you with results summaries. It also lets you break down search results according to where your brand is mentioned: blog posts, images, videos, news items and more. You can even see every time someone has saved a link from your web site/blog to Delicious or shared it on StumbleUpon.

Addictomatic presents all mentions of your keyword or brand on one nicely designed page. You’ll see images from Flickr (s yhoo), videos from YouTube (s goog), posts shared on Digg and much more.

Twitter Clients

Some people find it sufficient to keep track of their brand or other keywords of interest via their day-to-day Twitter client, such as TweetDeck, Seesmic or HootSuite. They accomplish this by simply creating a new column in the client that displays any tweets mentioning that keyword. The nice thing about this method is that you can reply and respond to people mentioning your brand or product, which makes it a good customer service tool.

Larger organizations that need more than one person to monitor Twitter can use a Twitter clients geared for teams, such as CoTweet, which lets multiple people respond to tweets at the same time. The other useful thing about CoTweet is the way it lets you turn tweets into tasks or action items that can be assigned to different team members, much like helpdesk tickets.

There are also tools that do nothing but track multiple hashtags/keywords on Twitter, such as Twitterfall, TweetGrid and my personal favorite of this type, Monitter. While Monitter doesn’t provide nearly as many columns or choices as TweetGrid, it does sport a slick user interface and feels faster. I do like the fact that TweetGrid lets you share a URL with all of the search terms you’ve assembled.

What tools do you use for social media monitoring?

Photo by: VivaLibre574

51 Responses to “Roundup: Social Media Monitoring Tools”

  1. Nice post on a dynamic arena. Another example is WiseWindow Mass Opinion Business Intelligence (MOBI). MOBI identifies relevant comments, analyzes them in competitive context and turns them into actionable data. Instead of keywords, it uses AI for pattern recognition and natural language processing to measure a brand’s share of opinion, which correlates with share of market, so this measurement is proving to be actionable in the real world. For example, some customers have seen how their share of opinion has accurately predicted sales, helping with demand forecasting and inventory management. This is how social media monitoring can impact the bottom line immediately.

  2. Great Article!

    I wanted to bring to your attention a fantastic and reliable tool for social media monitoring – ThoughtBuzz.

    ThoughtBuzz provides the best social media intelligence in just a click! It provides only relevant data and is an intelligent learning tool which gives you absolute control over the data without requiring you to spend lots of time and effort.

    You can obtain more info at or drop me a mail at shameer.thaha[at]thoughtbuzz[dot]net

  3. Hi Doriano,

    Nice list, very detailed and almost complete :-) I recently built a social media monitoring tool myself. With this tool you can track and monitor with 1 click of a button, your website social media exposure on more than 20 top social media sites. Among the crawled social websites are; social news, bookmarking, networks, file / video sharing, review sites, etc.

    It would be great it you testdrived it. Please let me know your thought and opinion;

    Good luck and keep up the good work.

  4. I think a great one that you did not mention is NextBigSound which allows you to add an artist and their social networks which then are tracked and can give you a comparison to other artists. Very easy to use and definitely one of the best ones I have seen so far.

  5. Nice collection of social media monitoring tools. I am pretty happy that Trackur now has a free version, since that is a tool I have been using since it came out.

    I haven’t had a chance to use CoTweet, however it seems like a great way to manage your reputation on Twitter.

    Check out the post 9 Professional Social Media Monitoring & Reputation Management Tools for some other really good tools you can use to monitoring mentioning of your brand or keywords.

    • Another tool worth looking at is, which takes more of a marketing approach to social media. It supports social media messaging as well as brand monitoring. Martine – they support Facebook Pages.

    • Martine – Sentiment Metrics includes Facebook wall posts and fan pages, and you are able to reply directly to Facebook posts/comments from within the Sentiment Metrics application, which means you can keep a record of all direct engagement activity undertaken.

  6. Hi, thought you may also want to look at Brandtology’s service offering.

    With more than 100 Social Media Specialists in 10 locations around the world, Brandtology is able to verify and enhance our automated machine analysis in more than 9 different languages. This ensures very high accuracy and relevancy of the analysis reports provided to our clients who do not have to waste a moment sieving through irrelevant data.

    If you would like to find out more about what we do and how we do it, do drop me a mail at ashley.lim[at]brandtology[dot]com.

    Ashley Lim
    Social Media Consultant

  7. I wanted to add that Sentiment Metrics ( is another social media, monitoring and engagement tool which you should add to the list. Sentiment Metrics launched their direct engagement module to enhance their core functionality of monitoring and analysis in February. You can obtain more information at

    Louise Parker

  8. Thanks for this an great post!
    Social Media monitoring and engaments tools to gather the “online brand reputation” are hard things to do. They requires data collecting from different sources, such as search engines, social medias and networks, offline documents, etc, Natural Language Processing (NLP) Techniques for semantic analysis, statistical analysis and quality deductions of the data made by a human team of experts not only by computer services.

    This is the approach at buzzreader uk,

  9. I just did a guest lecture at NYU on social media monitoring tools this past Thursday. I focused on the free stuff like Social Mention. The new free offering from Trackur was tops on the list, it is so robust. I also added LazyFeed, Notify.Me, FriendFeed’s Imaginary Friend option, Regator, My Alltop, Backtype Alerts, and the free offerings from Trackle.

  10. I’m quite surprised that you haven’t mentioned Scout Labs ( – which has a dashboard, sentiment analysis, and is built on searching through blogs, forums (which are still, surprisingly in active use throughout the web, even though they could be considered “old-fashioned”, and twitter. Amid reports of Facebook’s heavy use of caching data and other blocks to getting data out of the largest social media player out there right now, I have started to see tools for Google Analytics and Webtrends getting data from Facebook (although we are talking here about just getting your own data in these instances.

  11. Thanks for compiling this. I really like that Trackur can export to Excel – can you break down the results though as like with SocialMention? Or can SocialMention do CSV/Excel?

  12. Good start point with this post. There are obviously a lot of apps out there that seek to serve one measurement purpose or another – but hey, you gotta start somewhere.

    My question though – there are so many of these tools out there… is there one relatively comprehensive one out there? I know everyone has their favorites but can’t we all get along? :) Oh and by the way, I hear good things about Radian6 as well! (

  13. Hi Doriano –

    Great article on “Roundup: Social Media Monitoring Tools”. What seems to be missing in social media monitoring today is good metrics for understanding how your knowledge sharing is providing value to you or your company. I work with, a platform that tracks social media activities to Twitter, Facebook, Linkedin and within Memcatch itself. It provides traffic information, including how many times your shared knowledge has been visited in real time, and “viral”metrics.

    I think the area of social media metrics is one of the next important frontiers of social media monitoring, and Memcatch is at the leading edge of this trend.

  14. Doriano,

    Very true, there indeed are countless ways. There is a whole spectrum from time-intensive basic google alerts based monitoring to enterprise-grade tools.

    Here at Sysomos, we offer two products in these arena, MAP and Heartbeat. I would be more than happy to show you a demonstration of our offerings. Please let me know if you have some free cycles in the coming week or two.

    nilesh [@]

  15. Great review of monitoring tools! For brand marketers who wish to take it to the next level, there is a social measurement and analytics platform from Infegy called Social Radar. Let me know if you’d like a demo! Alison (a)

      • I think that social media will develope further and become more decentralized in the future and so literally out of control when it comes to commercial influence. Look at forums today, some of them got chat rooms (shout boxes) and hopefully soon all the real-time communication will be linked and so transformed to a hypercomplex net in which twitter etc are ancient hotspots that will become smaller in time due to decentralization.