Foursquare Turns 1 With Half a Million Users

Foursquare, the New York-based location services startup, has more than 500,000 users and 1.4 million venues, it announced today, one year after it launched at SXSW. The company says it had its biggest day ever last Friday, with 275,000 check-ins from users declaring they were located at a certain venue. It also now has 16 employees and 1,200 venues offering specials (which is one revenue model the company is working on, alongside a coming small business analytics tool).

While we’re at the stats game, Foursquare also says it’s had 15.5 million check-ins and 1,000,000 badges awarded to encourage users to participate (in a bid to inspire further loyalty, it is offering temporary tattoo badges at this year’s SXSW). Foursquare raised $1.35 million in September and continues to be actively pursued by VCs.

The company is most definitely hyped disproportionately to its adoption, but at least it has more users than media mentions. The word “foursquare” has been used 4,140 times in articles indexed in Google News since 2009 and 89,311 times in Google Blog Search — but surely many more times on Twitter, which doesn’t offer a long-term index.

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