MSNBC is continuing to try make better use of social media as a distribution tool with a small effort that ties its @BreakingNews Twitter account to a dedicated Facebook page. It’s not clear how much Facebook fans want real-time news mixed with their friends’ status updates — as opposed to following @BreakingNews on Twitter themselves — but this can best be seen as a small step in MSNBC’s bid to become more credible as a social media news source in its own right.
Earlier today, in a panel discussion at the Media Summit 2010, Charlie Tillinghast, president of the MSNBC Digital Network, said that the company wanted to find ways of using @BreakingNews to connect it to social media users. “The acquisition of @BreakingNews in November was a good example of what we want to do,” he told paidContent after his panel. “It’s better than trying to adapt individual sites and channels for each social net platform.”