Excited Publishers Following The Money To Web Video

Web newspaper views may be petering out, but the broadband boom of that last few years has left us with one big growth opportunity in particular – sticking ads against online videos.

The Association of Online Publishers says its members, in a “straw poll” at a recent AOP event, are forecasting 90 percent growth in 2010 VOD revenue. In neat summation, here are a few of those excitable folks giving the association some video voxpops

Problem is, many of the publishers that have most to gain from video (ie. text publishers) are those for whom video is a non-core activity – that means periods of experimentation, learning and, importantly, investment.

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