The Rise of Netbooks

48 Comments

Related content from GigaOM Pro (sub req’d):


Report: The Future of the Netbook

Infographic by Column Five Media

48 Comments

Dr. Yusuf Al-Kindi

I agree with KenC. I bought a Lenovo S-10 when it first came out because it was cheap. I have used it as my primary and only computer for over a year. At home, I plug in a secondary monitor and an external 1.5 terrabyte hard drive, and a set of Bose speakers, and it does everything I would want a larger computer to do. I also like its cuteness/Kawaii factor. My gf has a much larger Dell. Her better speakers and larger screen are solved by my plugged in devices, plus I have portability. Since I do not play games or do video or graphic design, it has everything I would need. I have written long papers on it, and the Lenovo keyboard is great. Really, this is all about marketing. If someone is satisfied with a 1.6 GHZ computer for $300, why do they need to buy a 3 GHZ computer for $2000? Just like Honda and Hyundai that started out making cheap cars but now wantto make more expensive cars to get a great profit margin, computer companies want the same thing. My next computer will probably be an S10-3t netbook convertible lap top.

Fantastic Netbooks

Thanks for the infographics, some useful figures there, especially the netbook market share pie chart. Surprising that Samsung didn’t feature.

Enjoying the netbook (one type of device) vs iPad (completely different type of device) debate going on in the comments. I expect Apple to sell a decent number of iPads, I also expect netbooks to continue to sell well. I don’t see the iPad as a threat to netbooks particularly, it is an interesting device but has some issues and wouldn’t be something that I would consider buying.

Netbooks will continue to be a low cost, small laptop that can accomplish a decent amount for the money and yet be highly portable. What you can accomplish with a netbook varies from model to model and this will improve with Ion 2 coming along, Nvidia Optimus technology and the like. The line between netbooks and ultraportables will continue to be blurred, as it will with tablets or netvertibles or whatever you want to call them.

Alvazar

Great work, really cool infographic! It would be interesting to see such statistic in 2011, or later…

s t

your revenue graph is off by 1000 times. [ie s/b billions not millions]

I love netbooks

Spoken like someone who has never tried enough models or bought the wrong netbook. I can honestly tell you, there are plenty of testimonials from writers, yes professional writers, who travel and use their netbook to type on. An example is the 1005HA from Asus. If you can’t type well on that, then perhaps you have stubby, long, huge fingers. Either that or you bought and Acer (cheap) and expected a good keyboard. Research a bit more, then make a wise choice. Netbooks being hard to type on is a fallacy.

KenC

The headline should really be “The Rise of Cheap Laptops”. People are buying netbooks not because they are netbooks, but because they are CHEAP. Cheap drives sales. Most people don’t need the power of multi-core chips to read email or surf the web. Those people who find netbooks too slow, get real laptops.

JHG

‘…read e-mail or surf the web…’ Isn’t that by definition what a Netbook is for?

Steve

Cool infographic, but where’s the definition of “Netbook?”

Jonathan Heiliger

Nice graphics. Some context of market sizes, for example comparing y/y unit volumes to laptops or mobile phones would be helpful.

Disappointing

So why no news on which ones were linux versus Microsoft crapware shovelled at us because Microsoft couldn’t leave well-enough alone?

Who the fuck wants to fail running Windows XP really slowly when they can browse and edit documents and do whatever they really can on a small machine on linux?

Morons, that’s who. :|

eufreka

idiots…

I wonder how many laptops were sold before/after/alongside the netbooks? How was revenue for the “rest of the portable market”? Flat also?

Dude, where’s my context?

You got some big ol’ graphic-y thing, and I still don’t know HOW their sales growth affected the overall market?!?!?! Seriously…

Who needs words? Do numbers count as, you know, “words” in this usage, or are they just “images” to y’all?

Darwin

The problem is that nobody is making any money from Netbooks. yet another PC based race to the bottom about to be eliminated by Apple.

Sathya

Er, no. In the US, perhaps. Certainly not in India, where netbooks are still a niche market. I can’t speak on other rising markets.

Joanna Stern

Why would that be a concern to the consumer? Not all of humanity are insufferable fanboi’s worrying about how our favorite corporate entity is making high margin profits out of our wallets. That only something Apple cultists seem to revel in while being oblivious to the fact that the joke is on them.

In the end we get the more functionality for less while you can crow about how much $$ Apple is making of its high margin first world market devices.

tim

Apple baubles? oh yeah, overhyped, overpriced, fashionista accessory. PC value over Apple trinket.

Robert

Apple has not managed to kill Nokia either, Nokia is still doing strong. Apple has not been able to kill any competitors. Lets see if Apple kills Flash. One interesting thing is Apple is doing very very well and yet its market cap is less than MSFT. Even at the height of its powers, Apple can only manage to catch up with Microsoft.

Curtis

I agree with the previous comments that the images speak in volumes. That said, i’m interested in seeing a forecast which distinguishes netbooks versus netbooks with embedded broadband. I think this question is fair to ask given the rising adoption of mobile broadband usage on netbooks and laptops.

My $.02,

Best.

I love netbooks

The only issue may be for those people who bought a netbook and are not going to buy one again. It’s possible the satisfaction rate is low, and many people will not purchase again. That would make the stats a bit unrealistic.

I believe the growth will be similar in 2010 simply because or market awareness. People know about them whereas part of 2009 people didn’t even know what the term meant. Honestly the netbook is a big threat to the Dells and other giants because people have an alternative to the over priced laptops.

Think about it. Now that netbooks are here, who the heck takes their laptops out? Well, the only people are those who don’t know about netbooks. That’s why you see more and more netbooks in public and less and less laptops. People now have a portable computer option.

I predict? 2010 will see 2009 type growth especially with the new ION from Nvidia. Gaming and 1080p on netbooks will see the growth increase even more. The only threat really is Intel not giving us more power from the Atom. They can make it fly, but they are afraid of the Dells of the world. Trust me, a netbook can fly, Intel hasn’t dared put wings on it yet.

linh

Whilst i cant speak for the whole of the market, I have many males friends (noticeably all male) that have netbook, alongside all the other gadgets they have, and seem to use them frequently and don’t appear dissatisfied with it. I would buy one to surf the net in front of the telly, but I cant justify the price for that one luxury. The real question is that is it another boys toy or a useful device in its own right? Female and netbookless.

AK

Great graphics. Who needs words when images tell all? Good job Edit. It would be interesting to see such graphics a year after the launch of the iPad.

Tom B

“The iPad is not a Netbook.”

Agreed. For most purposes, the iPad is much superior to a Netbook: faster; more rugged; tablet features; no Windows to maintain; secure; price competitive.

Cheese

“The iPad is not a netbook”

Agreed. Because it doesn’t do Flash, it doesn’t do large parts of the net. Given this handicap, how it would qualify for technical superiority is a moot point.

Joanna Stern

@Tom B. The iPad is NOT faster, more rugged or price competitive. Having a full featured OS is not a minus either. Windows 7 netbook’s with touchscreens do everthing the iPad does and more.

For christ sake you iTwats need to start thinking for yourselves and stop listening to a corporation’s marketing dept’s talking points. The only thing you didn’t add was that it was more “magically revolutionary”.

Cher Wei

Even if its not a netbook, jobs said the ipad would be a netbook killer, thus I too want to see this again in 2-3 years time. Next year might be abit too quick.

AK

Maybe, but it will impact that market. Some potential netbook buyers could choose an iPad instead.

JunkyJames

@Cheese

Why would you want flash? why should we be encouraging the use of third party software, when there are alternatives. besides, untill adobe pull their finger out, flash is clunky, resource intensive, and totally the wrong thing to be using on the web. there is nothing flash can do that css and html 5 cant. :)

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