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Video @ paidContent 2010: How To Make Money From Digital News

The Financial Times has a sizeable and nicely growing subscription business– so why mess with micropayments? Managing Director Rob Grimshaw says that half the FT’s print customers are newsstand buyers, and the company needs to offer an similar a la carte option online as well. Grimshaw, in an interview with ContentNext Media Managing Editor Ernie Sander, also explores about what the company has learned about its readers from its “data warehouse,” and how it has used that information to help convert some of those readers into customers.

Two other panelists at paidContent2010’s The Business of Digital News session, KC Estenson,’s SVP and GM, and Lincoln Millstein, Hearst’s SVP of digital media, talked about the opportunities that apps and e-devices present for publishers looking for new revenue streams. Josh Cohen, Google’s senior business product manager, meanwhile, explains why news organizations that blame on Google (NSDQ: GOOG) are shooting the messenger. See highlights of the panel below.


Full uncut session

One Response to “Video @ paidContent 2010: How To Make Money From Digital News”

  1. money from digital news can be make by just spreading that digi news to all the social media platforms and get created a buzz for your own profile, as soon as you have tons of followers, fans, visitors to your profile and they start showing interest in your digital news content and stories they will surely recommend you further in their profiles, they will add you as friends, fans they will follow you and in the outcome you will gain all the time bit hits to your profile where later after having number of hits to your profile, you can put a lot of adverts there to make money, thanks online marketier