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Verizon Wireless Steals Play From Sprint: Signs $720 Million Deal With NFL

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The NFL has signed a new four-year deal with Verizon Wireless, putting an end to a roughly five-year partnership with Sprint (NYSE: S).

The deal is valued at $720 million, including a rights fee and advertising spending, according to the WSJ, which quotes people familiar with the negotiations. NFL fans on the Verizon Wireless network will have access to the popular NFL RedZone channel from the NFL Network, including access to live streaming games on Sunday and Thursday. Verizon will kick off things next month with coverage of the 2010 NFL Draft on April 22. Release.

Sprint reportedly signed a five-year, $600 million deal in September 2005, so either it was not able to renew the deal or did not try to renew the deal. However, the deal has been sweet to Sprint, which packaged it together with its Simply Everything plans, or sold it separately for $15 a month. Sprint said that its NFL Mobile Live app reached 1 million downloads quicker than any other application in the company

3 Responses to “Verizon Wireless Steals Play From Sprint: Signs $720 Million Deal With NFL”

  1. Sprint didn’t know what to do with it anyway. It was like Sprint had a hot smoking girlfriend but never took her out so she left and went to someone who will treat her right. In all seriousness Sprint blew a huge oppurtunity to tout their first 4G network. I’m sure Verizon isn’t going to mess that up when it comes time. Sprint needs to fire their whole marketing crew and start from ground up. Oh and why am I seeing Dan Hesse ugly mug on TV again?

  2. gsd3986

    Talk about bias headlining! Read the press release from Sprint which came out yesterday morning, the NFL didn’t DUMP Sprint, it’s the other way around. Sprint CHOSE not to renew their “deal” with the NFL which they had to pay HUGE sums of money for it and because NFL was opressive with extensive unreasonable and draconian demands which yielded virtually ZERO return on that investment. Imagine yourself in the same situation for 5 years…”Hey I’ll be your girlfriend only if you pay me $350 million per year and here’s a laundry list of my expectations and demands, and by the way you get absolutely NOTHING from me in return!” How long do you think you’d keep that “relationship” and how insulted would you be when you finally kicked her to the curb and all your other friends kept saying she dumped you and moved on to someone better? In my book we’d call her a gold-digging B*tch!

  3. Verizon and AT&T = The Most Expensive Wireless Calling Plans in America

    Wireless Profit Margins:

    Verizon Wireless = 45 percent

    AT&T = 39 percent

    Sprint = 18.2 percent

    Now we know where Verizon and AT&T get all that money to run commercials 24×7 and pay out big executive bonuses — the American consumer.

    Not all pricing claims are the same. The advantages consumers get with Sprint’s $69.99 Everything Data plan include nationwide unlimited text and picture messaging, unlimited Web, unlimited GPS navigation and unlimited calling to any mobile in America, compared to AT&T and Verizon’s $69.99 pricing plans, which are good for unlimited talk only. And Sprint’s $69.99 plans are available with any phone while AT&T and Verizon’s are limited to lower-end phones.

    AT&T and Verizon have attempted to confuse the marketplace by lowering their pricing to $69.99, but theirs are for calling only. In today’s economic environment customers are interested in more than just voice pricing. They also want the best value for all the other things they rely on their wireless phone for and Sprint delivers. Sprint’s Everything Data plans start at $69.99 per month and include Any Mobile, Anytime for unlimited calling with any U.S. wireless user, plus unlimited text, picture and video messaging, e-mail, Web browsing, social networking and more.

    4G wireless–which operates at speeds up to 10 times greater than today’s 3G networks–could become a reality for many businesses and consumers over the coming year. Sprint, the current 4G leader, says it will introduce its first 4G smartphone before mid-year.