Verizon Wireless Steals Play From Sprint: Signs $720 Million Deal With NFL

NFL Redzone now on Verizon Wireless

The NFL has signed a new four-year deal with Verizon Wireless, putting an end to a roughly five-year partnership with Sprint (NYSE: S).

The deal is valued at $720 million, including a rights fee and advertising spending, according to the WSJ, which quotes people familiar with the negotiations. NFL fans on the Verizon Wireless network will have access to the popular NFL RedZone channel from the NFL Network, including access to live streaming games on Sunday and Thursday. Verizon will kick off things next month with coverage of the 2010 NFL Draft on April 22. Release.

Sprint reportedly signed a five-year, $600 million deal in September 2005, so either it was not able to renew the deal or did not try to renew the deal. However, the deal has been sweet to Sprint, which packaged it together with its Simply Everything plans, or sold it separately for $15 a month. Sprint said that its NFL Mobile Live app reached 1 million downloads quicker than any other application in the company


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