The search for revenue by deconstructing the New York Times (NYSE: NYT) into its most valuable pieces for various platforms continues. Up next: the New York Times Book Review for e-reader. NYT marketing exec James Dunn mentioned the new subscription effort during a session of the Digital Publishing Alliance (DPA) and E-Reader Symposium, according to Poynter’s Bill Mitchell. After the session, he told Mitchell the standalone subscription should be available on Sony (NYSE: SNE) Digital Readers in the next couple of weeks, with Amazon (NSDQ: AMZN) Kindle and Barnes & Noble (NYSE: BKS) Nook versions to follow.
Dunn didn’t share any pricing details. The Book Review is already sold as a standalone print subscription for $1.75 a week surface mail, $3.75 a week priority, which may offer some guideline. The Book Review is part of the Sunday edition via Kindle, where a monthly subscription runs $13.99; the crossword puzzle isn’t. The Times sells online subscriptions for its famed crossword puzzles at $39.95 (free for print subscribers) and licenses a subscription mobile version that runs $1.99 a month, $9.99 for six months and $17.99 for the year.