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Bingo! Microsoft’s Search Share Keeps Going Up

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Nine months since relaunching its search engine, Bing’s market share continues to inch up. It’s now at 11.5 percent, up from 8 percent prior to its remake, according to the latest comScore (NSDQ: SCOR) figures (via Business Insider). We’ve made a point of checking in each quarter, rather than monthly, in order to avoid anamolies, and the trend has stayed remarkably the same.

Google’s market share share has held steady. Its share is now at 65.5 percent, compared to 65 percent in May 2009. Bing’s gains, meanwhile, are coming almost entirely at the expense of Yahoo (NSDQ: YHOO), which has seen its market share fall to 16.8 percent from 20.1 percent before Bing came to market. It’s a similar story in Great Britain, where my colleague Robert Andrews reported this morning that Yahoo’s market share has tanked.

That has to be raising some eyebrows in Redmond since the two companies’ search engine market shares will essentially be combined when their ad partnership goes into effect. Still, nine months of straight gains have to be some cause for celebration.

5 Responses to “Bingo! Microsoft’s Search Share Keeps Going Up”

  1. Ok, I see the point about Steve Ballmer using “search market share” as a metric. Maybe someone in Microsoft need to sit Mr. Ballmer down and explain to him the flaws of this approach.

    Arslan explained it best – Google is better and until Steve Ballmer realize he is chasing metrics he did not define, it will continue to be that way.

  2. Joseph Tartakoff

    And I’ll add one more here — since our edit function apparently isn’t working:

    — Microsoft CEO Steve Ballmer has said he will measure Bing’s success by its market share figures so it only makes sense to highlight these figures.

  3. Joseph Tartakoff

    Why don’t you think it matters?

    Here are a few reasons why I think these trends matter (and I mean trends; so looking at them over several months instead of month to month).

    — Big questions these trends answer: Are consumers still going to Google even in the midst of this onslaught of competition from Microsoft (ie is Google losing its overwhelming dominance?) Is Microsoft’s big ad campaign paying off?
    — Money: Greater search share generally correlates with greater revenue for these companies. That’s significant.
    — Quality of results: Microsoft’s argument for awhile has been that the more market share they have the better quality of results they can produce — which in turn should lead to greater market share for Bing etc. So if their share is going up it may make that more likely to happen.

  4. I wish someone could explain why this “search market share” matters without resorting to speculative commentary. I have long argued and proposed that this “search market share” is just fodder for writers but has very little business merits. The interesting thing is, no one will step up and embarrass themselves to explain what this whole “search market share” metric matters at the end of the day.