17 Responses to “When It Comes to Social Sharing, Don't Forget About Email”

  1. I use e-mail for business. But, lately even my family and friends all send me messages through Facebook. When I log into Facebook, there they are ready to chat. I am finally trying to clean up my account, and now it makes more sense. I don’t think e-mail will die anytime soon, because when you need private work to be done, you can’t beat e-mail.

  2. Interesting data, but I’m not sure it supports the implied exhortation in your title — “Don’t forget about email.” Tynt’s data is gleaned from copy-paste analysis, not pushes of a “share” button. That their e-mail numbers are that much higher than Gigya’s numbers tells me that this e-mailed based social sharing is happening without the use of social sharing widgets or any other assistive devices. That instead of using the “send to a friend” feature, they’re firing up their e-mail client and writing the e-mail with a copy-paste.

    That’s good news — site operators don’t have to do anything to benefit. It also tells me that universal sharing methods (like firing up an e-mail client) outperform site-specific methods of sharing (like the “share” buttons that can vary from site to site).

    Maybe eventually we can stop littering our sites with an endless parade of social sharing buttons and look to tools that are built into the browser or the OS to sate people’s appetite for sharing.

  3. Yes, email is easy to forget. And, features like wave are simply attempts to extend the reach of a message. Although I use Twitter for people I do not know too well, email is the primary sharing mechanism for those that are close.

  4. patricia

    @giles, it’s because it’s most effective. it’s opt in and requires no effort. watch for it to continue to be a major delivery method of choice.