Microsoft ‘Takes On Goliath’ With Bing TV Ads Mocking Google

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Credit: Corbis

By Mark Sweney: Microsoft (NSDQ: MSFT) is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google’s dominance of the UK search market, MediaGuardian.co.uk can reveal.

The campaign to promote Bing, the so-called “decision engine” that Microsoft is backing with $2bn, begins with a series of TV ads this week.

“This is a big moment

This article originally appeared in © Guardian News & Media Ltd..

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