Media Buyer Initiative Hires Brand In Hand Co-Founder Bader To Head Digital Strategy

Eric Bader, Chief Strategy Officer for Initiative

Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly to Initiative CEO Richard Beaven. John Hadl, founder and CEO of Brand in Hand, told paidContent that Bader will not be replaced.

Before heading to Brand In Hand in January 2007, Bader was the top digital executive Initiative’s rival MediaVest, which is owned by Publicis Groupe. He was replaced in the role of MediaVest

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