Blog Post

CBS Adds Live 3G Streaming To March Madness App; Charges $9.99

No need to duck out of work early, now you can watch March Madness games live over your iPhone, and for the first time — anywhere over AT&T’s 3G network.

The application, which is expected to be available Monday on iTunes, will cost $9.99 — twice as much as last year’s version that was limited WiFi networks. Rob Gelick, the SVP and GM of CBS (NYSE: CBS) Mobile, expects the demand to be there for live streaming video: “Last year, we were the first to do a live sporting event with the March Madness app, and since then the appetite for video and live video has grown massively for us…We one-upped ourselves. Now people can stay connected regardless of where they are.” [Note: The NBA streamed the All-Star Game live just prior to March Madness in February 2009.]

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