Big In Japan Buys Barcode-Scanning Competitor Snappr

Big in Japan's Shopsavvy QR Code

Big In Japan, the company responsible for the popular ShopSavvy barcode-scanning app for Android and iPhone, has acquired Snappr. Terms of the deal were not disclosed.

The acquisition revives Snappr after it shut down in late 2009, reports TechCrunch, which broke the news of the acquisition. Big in Japan has already been busy integrating Snappr’s 2D barcode scanning technology into its ShopSavvy app. Snappr’s Founder Philip Stehlik will join Big In Japan’s board of advisors, according to the Big in Japan blog. With the acquisition, Big In Japan will attempt to raise American’s awareness of QR Codes, which is based on the open standard Quick Response. It’s free to generate a two-dimensional QR Code. The QR code can point any smartphone, with an app like ShopSavvy installed, to a website.

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