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Barnes & Noble Adds Time Inc. Vet Shar As GM, Digital Newsstand & Emerging Content

The Nook is only part of Barnes & Noble’s digital strategy. Now that the e-reader is launched and its production problems appear to be resolved, B&N is heightening its focus on another major area: selling digital content through its own site and device, and through other devices like the upcoming Que. Jonathan Shar is leaving Time Inc. (NYSE: TWX) after 14 years to head the effort as GM-digital newsstand and emerging content for (NYSE: BKS). The move is none too soon for, which currently offers a meager number of e-magazines and is far behind Amazon (NSDQ: AMZN) and the Kindle store when it comes to newspapers, magazines, blogs and the rest. That will be up to Shar to fix.

Shar has been SVP and GM of since 2007; before that, he was VP of consumer marketing for the Sports Illustrated Group. The blend of online news and magazine publishing should help B&N. Meanwhile, Time Inc. has yet to announce a replacement but says the post will be filled.