The ad sales slump in newspapers is still proving to be a drag on Trinity Mirror’s results, but the media group will not move to an all-out paidcontent model any time soon online to try to make up the difference.
Speaking during today’s earnings call, Trinity Mirror’s CEO Sly Bailey (left) outlined the company’s position on paywalls: “We do think it’s possible to charge for some content…for high value content difficult to consume elsewhere. But it won’t be possible to charge for general online news content. We can’t see why a consumer would pay if they could get something of high quality [elsewhere] that is free, [eg] from the BBC. Consumers are always one click away from a number of new sites

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