Tribeca Enterprises, the parent of Tribeca Film Festival, has launched two new multi-platform ventures in time for the upcoming festival next month. The first one is called Tribeca Film, a distribution arm for indie films year-round, with day-and-date releases on VOD through various cable cos as well. The first acquisitions include 10 feature titles, seven of which will be screened day-and-date during TFF, through VOD deals with *Comcast*, *Cablevision* and Verizon FiOS.
The more interesting effort it is launching revolves around digital screenings: It is launching Tribeca Film Festival Virtual (TFFV), with a free and premium offering. The free part will have short films from past festivals, conversations with filmmakers, red carpet coverage, and a highlight reel of the biggest moments from TFF in NYC.
The premium pass, which is priced at $45, gives users access to movies premiering simultaneously at the festival in New York, shorts, an HD player and live webcasting of panels/Q&A from the festival, among other features, for the duration of the festival, from April 23-30. As far as movie subscription services go, it is on the higher side, but considering the niche appeal, topicality and the extras, probably appealing enough to the target.
Tribeca has done some previous digital efforts, including a deal in 2008 with Amazon (NSDQ: AMZN) to sell/screen 500 indie films, but TFFV is its biggest effort yet.