More funding going to middleware that aims to help mobile content make money: July Systems, which develops a platform for content companies to publish, distribute and monetize mobile internet content, has raised $7 million.
The funding round was led by Intel (NSDQ: INTC) Capital, with Sequoia Capital (an existing investor) and Footprint Ventures also participating. The company says it is now cash-flow positive after seeing a 300 percent increase in revenues over the last year.
July Systems today also announced three new customers — ESPN (NYSE: DIS) Cricinfo, Univision and Discovery Networks. This takes its total customer number up to 80. Existing clients include a number of media companies in the U.S. such as CBS (NYSE: CBS) Sports, Vh1, Fox Entertainment Group and other News Corp (NYSE: NWS). properties, as well as Comedy Central and NBC Sports.
In India, the company works with NDTV, Zoom TV from the Times of India group, and CricketNext, among others.
July says that it will use the new funds announced today to expand its operations in both Asia Pacific and North America, as well as invest in R&D around its Mi mobile platform.
In particular, it will focus on enhancing its cross-platform publishing (between the mobile web and apps), mobile advertising technologies, and micro-payment systems. It is also investing in enhancing its real-time interactive video services — which fits in with the fact the company already has several TV and sports media companies on its books.
The company has offices in Bangalore, Los Angeles and New York.

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