Perfect Market Gets $6 Million In Third Round Led By Tribune

Julie Schoenfeld

Perfect Market, which helps publishers monetize their ‘long-tail’ content, is getting a major endorsement from one of its customers. The Tribune Co., which started using Perfect Market’s services at several of its sites last year, is leading a $6 million third round at the startup. Separately, Perfect Market announced earlier this week that it had hired former Tribune Interactive EVP Robertson Barrett — who managed the operations and strategic development of all of the company’s online properties — as its chief strategy officer.

Perfect Market’s platform restructures older, archived pages on a publisher’s website so that they get higher play in search engines. It also matches ads to those pages. CEO Julie Schoenfeld tells us that, in addition to Tribune, the startup’s client list includes several of the “largest media properties” in the U.S., although she isn’t permitted to name them.

The startup had previously raised $15.6 million in a round in July 2008 from Trinity Ventures, Rustic Canyon Partners, and founding investor Idealab. Schoenfeld said those backers also participated in this round.

Schoenfeld says the company is on track to be profitable this year. The new cash will be used to fund the company’s continued expansion.

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