Blog Post

Video @ paidContent2010: Yahoo’s Schneider: ‘Local Is Digital Crack’

Are things at Yahoo (NSDQ: YHOO) finally starting to stabilize? In a Q&A on stage at paidContent2010, Hilary Schneider, EVP of Yahoo Americas, talked about everything from the Newspaper Consortium to Yahoo’s latest branding campaign, insisting that after numerous reorgs, the company is finally, well, organized. In the interview with Staci D. Kramer, she also spoke about monetization strategies. See the video below for highlights from the interview — and for an explanation of what she meant by “local is digital crack.”


For full uncut Q&A, go here.