The Re-Making Of Microsoft’s Windows Phone 7

Microsoft (NSDQ: MSFT) unveiled a completely new smartphone operating system last month that in no way resembles its past corporate image. The new Windows Phone 7 fits somewhere between Bing’s visually appealing user interface and the consumer friendliness of a Zune music player.

But to make the necessary leap required to compete with Apple’s iPhone, Microsoft had to start from scratch. In a New York Times story detailing Microsoft’s overhaul of its mobile division, Terry Myerson, the VP in charge of Windows Phone engineering said: