Blog Post

E-mail Marketer ExactTarget Buys Twitter Enterprise Client CoTweet

Indianapolis e-mail marketing firm ExactTarget, sitting rich on a huge $70 million funding it did mid last year, has made its first move beyond e-mail, so to speak: it has acquired enterprise Twitter client CoTweet, for an undisclosed sum, according to separate notes posted on CoTweet’s and ExactTarget’s company blogs. The rationale is simple, complete with hyperbole: “The combined companies will offer the first complete solution for businesses to manage all aspects of their online communication with customers and prospects, including email, mobile, and social media”

CoTweet will continue to operate in San Francisco and establish a new “Social Media Lab” for ExactTarget. It had raised about $1.1 million in funding last year from Baseline Ventures, Founders Fund, First Round Capital, SV Angel, Maples Investments, and Freestyle Capital.

Last September ExactTarget bought London-based Keymail Marketing to launch a new international division. The video below by Scott Dorsey, CEO of ExactTarget, and Jesse Engle, CoTweet CEO, explains the CoTweet acquisition in more detail, after the jump. Count how many times they use the word “authentic”…

Email Marketing Meets Social Media – ExactTarget & CoTweet from ExactTarget on Vimeo.

Disclosure: ExactTarget has been a sponsor of our site.

4 Responses to “E-mail Marketer ExactTarget Buys Twitter Enterprise Client CoTweet”

  1. Julie Ross

    Interesting social media acquisition… moving email marketing ahead to stay up with the market? Internet business funding is up because online spending is on the rise, but is that due to email marketing? Those starting an online business are in the right place at the right time if they use social media to offset higher budget items such as email marketing.

  2. jenkins

    This is pretty strange. Must be that CoTweet was really not able to gain any traction. They were also probably worried about twitter as direct competition.