Green:Net 2010 Speaker: Bill Gross!

We’re really excited to announce that Idealab founder and CEO Bill Gross will be speaking at our Green:Net 2010 conference, which will be held on April 29 in San Francisco. Green:Net will be focused on how information technology — software, computing, communication networks — will fight climate change and Gross has been a pioneer of innovation and entrepreneurship for both IT and greentech.

In particular Idealab company eSolar, which makes solar thermal hardware and builds solar power plants, leverages smart algorithms and computing to reduce the cost of solar. Gross, who is chairman of eSolar and former CEO, explained to MIT Tech Review (which awarded eSolar with a Top 50 innovators award) that eSolar’s software, which can track the exiting beam of sunlight and tightly control the mirrors, is the company’s differentiation. Gross says:

Processing power is cheap, and in energy, it’s the only thing that’s getting cheaper. All other commodities, long term, are going to go up in price. That’s how we’re going to compete with fossil fuels: just pour software at the problem.

Gross’ Idealab has incubated more than 75 companies and we’re really excited to hear him speak about the future of computing and greentech. Buy tickets here for Green:Net on April 29 in San Francisco — hurry, last year we sold out. Super saver ticket sales ends March 5th (so if you buy before then you save $100).

Image courtesy of Idealab.

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