Comparing NBC’s Online Olympics: Vancouver, Beijing, Torino, Athens

Olympics

Vancouver/Winter 2010

Beijing/Summer 2008

Torino/Winter 2006

Athens/Summer 2004

Vancouver/Mobile

Beijing/Mobile

Uniques

46 million

51.9 million

13.3 million

13.8 million

N/A

N/A

Page Views

710 million

1.24 billion

331 million

251.4 million

87.1 million

34.7 million

Video Streams

45 million

75.5 million

8.4 million

3.2 million

2 million

301,000

Video Hours
Streamed

3.5 million (plus)

9.9 million

N/A

N/A

N/A

N/A

Reported by Staci D. Kramer
Source: NBC Universal

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