The Music Industry’s Demographics Problem

Are You Gonna Be My Girl, Jet

Apple (NSDQ: AAPL) just announced the 10 billionth iTunes music download sale. An impressive statistic for sure, but not the end of the story.

As Apple often does with download milestones, it gave a prize to the 10 billionth download customer and revealed that the song downloaded was Guess Things Happen That Way by Johnny Cash, a song that dates back to 1958. Given that fans of country music skew older than most music fans (nearly two thirds are over 45), it’s interesting to note the age of the downloader of the billionth app: Connor Mulcahey is 13.


This article originally appeared in Music Industry Blog.


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