Google Buys Photo-Editing Site Picnik


Credit: (CC) Randy Stewart

Google (NSDQ: GOOG) has bought up online photo-editing service Picnik — the latest in its string of recent acquisitions. In a blog post, Picnik says that nothing will change immediately at its popular site and that its staffers will continue to work on Picnik from Google’s offices in Seattle.

One obvious result, however, could be that Google will ultimately add some of Picnik’s online photo editing features to its own Picasa photo editing and organization service, which remains principally desktop-based — a disparity among Google’s mostly cloud-based products (The online version of Picasa, for instance, glaringly does not include any built-in photo editing).

Financial details are not being released. Picnik, which has been profitable for more than a year now, was entirely funded by its three founders, including Jonathan Sposato, who sold the previous company he started, Phatbits, to Google four years ago.

When we last caught up with Sposato in October, he told us that several suitors had approached the company about a possible sale and that he wouldn’t rule one out. “Not every single one of those opportunities was necessarily the right one for Picnik,” he said.

Sposato said then that the company was considering expanding into online photo storage but didn’t need to raise outside funds to do so since the efforts would be subsidized by paying members.

For those keeping track, this is Google’s ninth acquisition since August.



Wow that’s great news. It must be a great day for Jonathan and the whole team at Picnik!

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