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Just How Often Should You Blog?

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Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day?

Focusing only on traffic numbers, instead of the concentrating  on sharing content and building relationships will send you down the path to burnout. Here at WebWorkerDaily, we have multiple writers contributing  to help keep the content fresh. But for one-person blogs, blogging daily works for some and not for others.

If I had been blogging daily since the day I wrote my first blog entry back in 2000, I would have quit long ago. I know this because I’ve been burned out by blogging many times — and I’ve never blogged more than a few times a week.

It’s natural for bloggers to want many people to stop by, read and comment. There’s nothing wrong with that. But there is something wrong with pressuring yourself to churn out content daily like a machine for the sake of traffic when blogging is just one of many things you do. If you do that, you’ll sacrifice quality and your mental state.

So how do you decide how often to blog ? What’s the magic formula? There’s no definitive approach to figuring this out. Instead, take time to ponder these questions to help you find what will work for your blog.

  • Review your business goals. Increasing blog readership is a worthy goal, but how does the blog support your business’ goals? If your web site itself is the income generator, then you’ll need frequent fresh content. If the blog is for promoting you as an expert in your field, which in turns supports your consulting business, then you probably don’t need to blog daily.
  • Know your audience. What jobs do your readers have? How much of their time do they have for reading blogs? How active are they on blogs and social media? What industry do your readers come from? Are they reading during the workday or after hours?
  • Identify your contributors. Is your publication a a one-person blog or a group blog? Group blogs cut the chances of burnout.
  • Look at the length of your posts. Some people with large followings write 1,000+ word posts; these people tend to publish less often. Readers may better tolerate daily posts when they’re shorter: 200-400 words. Some bloggers mix it up with longer posts on a weekly basis, with shorter posts filling in the other days.
  • Check web site stats. After adjusting your blogging frequency, check to see if the stats have changed. Remember that while a change could be associated just with the frequency or posting, it could also be because the content quality or level of blog promotion changed.

If social media teaches us one thing, it’s this: There are no rules. This doesn’t mean all those “golden rules” and “commandments” are off the mark; these give folks an idea of what works. But blogging endlessly blinded to your goals gets you nowhere. Stay on the path and steer clear of burnout by knowing your goals and audience.

What other factors help you decide how often to blog?

Photo by stock.xchng user Jorge Vicente.

16 Responses to “Just How Often Should You Blog?”

  1. thefengshuidiva

    Good info here! Blogging can be anything we choose. But what is the goal?
    I like having a platform. I almost think everyone will have one someday.
    I prefer short and sweet blogging, then again it depends on what I have to say. It is a nice way to get the word out!

  2. Thanks for the tips. I have recently been re-energized to give my blog a heartbeat again :-) and using that enthusiasm to my advantage – and take my own advice.

    I often advise my clients to plan out an editorial calendar and prepare blog posts weeks ahead so they can have time to write creative and effective posts. Further, if you’re off your game for a week or two – you aren’t completely behind schedule.

  3. Fascinating and helpful article: also challenging. In my blog I write about what helps women heal from eating disorders. I get sidetracked sometimes when comments come in from parents and teens.

    I also have a book coming out in August, 2011, but I don’t block about it – at least not yet. It’s called Healing Your Hungry Heart.

    My posts are really more like articles and my schedule is not consistent. I might do a post a day for ten days and then go to twice a week with occasional periods of silence that can last two – three weeks.

    It seems that my take home message from your article and the comments is that I need to find a regular schedule, and that even once or twice a week is fine. More, a slow regular schedule is better than a lot of posts at once. :) Aesop knew what he was talking about. I need to be more tortoise than hare.

    I’d be glad to hear from bloggers looking at these issues.
    Thank you for this post.

    Los Angeles psychotherapist

  4. Excellent suggestions. I presented a blogging class to my RE Brokerage team on Thursday 3/4 and this question came up. I forwarded the link to this article out today so they will have additional information.


  5. I run 5 WordPress blogs between my work, start-up, and hobby. Therefore I usually keep a stable blogging schedule, one per day to avoid burnout.

    There are days when I have an idea and want to type right away, that’s where the draft comes in. I simply save it and polish/publish it based on my regularly defined schedule. Disciplined blogging, keeping a good balance between blogging for fun and blogging for visitors/business.

  6. Those are all important factors to consider when deciding how many times a week to blog. But after you decide how many times a week you are going to blog, be it once or five times, the most important thing is to do it consistently. If folks expect to see posts from you on tuesdays and thursdays, you should have posts up every tuesday and thursday. This will consistently build up your numbers.

  7. on personal blog, I write only when I have something fresh and new to say .. or something big happens on the web .. for my tech blog about chrome, I write posts whenever I get time and schedule them to publish every alternate day.