PeerPong Raises $2.8M for an Aardvark for Twitter

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PeerPong has raised $2.8 million for social search from DCM, First Round Capital, Charles River Ventures and Partech International, reports paidContent (part of the round was made public in an SEC filing earlier this week).

PeerPong isn’t open to the public yet, but the service describes itself as “an easy way to connect with the right Twitter users to get direct answers fast.” Its presence on Twitter explains “Please ask us your question by DM (d AskPeerPong) and we will match you to Twitter users who can provide timely relevant answers.” (DM means direct message, Twitter’s method of sending private correspondence to another user.)

That’s quite similar to Aardvark, the social search startup Google (s GOOG) just bought for a reported $50 million. Building such a service through Twitter does make it a little more idiosyncratic: I can’t yet ask PeerPong a question because you can’t direct message accounts on Twitter that don’t follow your own account (as of today AskPeerPong only follows 1,229 people). By contrast, Aardvark uses your Facebook connections, with questions inputted on its own mobile, web and IM apps and then sent to relevant friends and friends of friends who’ve been identified through Facebook Connect.

PeerPong is led by Ro Choy, who was in charge of business development and revenue for RockYou before leaving late last year.

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9 Comments

obamapacman

On the first glance I thought it’s BeerPong. LOL.

If google answer fails, how can a smaller company provide similar service?

Rob Abbott

By walking a few blocks to talk to the folks at twitter (word is, it has already happened).

Andreas Krey

By using multiple twitter accounts. At the moment there is a lot of activity where tweets with the #lazyweb hashtag are repeated by other accounts, without ref to the original one, and with a link to peerpong. I’d wager they don’t get enough original questions and thus weed #lazyweb for it.

Ro

Tx for the post Liz. One quick clarification. Twitter is definitely a great resource, and was our first test, but Peerpong will extend across multiple platforms and content sources. Our goal is to let everyone express their expertise and connect with the most knowledgeable people regardless of the query. We’re still in building mode and expect to launch in private beta in the next few months.

Ro

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