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Yahoo, Twitter Launching Broad Partnership

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Not to be left out of the Twitter partnership spree, Yahoo (NSDQ: YHOO) is set to announce a deal with Twitter this evening to integrate the microblogging service across its properties worldwide. Yahoo users will now be able to access their personal Twitter feeds and update their Twitter status on Yahoo sites, including the home page (which already allows users to edit their status on social networks including MySpace and Facebook). In addition, Yahoo says that all of its properties — including News, Finance, Entertainment and Sports — will soon feature “real-time public Twitter updates.” And like Microsoft’s Bing and Google, Yahoo will also add real-time Twitter results to its search engine.

Yahoo is framing the partnership as being a “key part” of advancing its “social strategy.” The company had already announced a deal with Facebook in December, so that Yahoo users would be able to see all of their Facebook friends

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