This is the fifth M&A deal for OTO in the last five years. This deal will give the firm an expanded presence in Europe as well as in Singapore and Brazil. It also expands the digital marketing firm’s portfolio of services that it can offer to clients as it tries to offer more sophisticated reporting on digital media use.
Fhios’ main business centers around optimising user experience and design. It runs research covering such areas as eye tracking, concept testing, usability and brand perception. The company has worked with clients that include Reuters (NYSE: TRI), Orange, O2, Motorola (NYSE: MOT), eBay (NSDQ: EBAY), Dell and Hilton.
OTO is integrating fhios’ services into its existing portfolio of digital marketing research products, which include its Quantemo “neuromarketing” research platform.
OTO’s customers include Comcast (NSDQ: CMCSA) and Twentieth Century Fox.