25% of All TVs Sold in January Are Connected to the Internet

The latest evidence that consumers are bringing Internet content into their living rooms is in, as new research from iSuppli suggests that more than a quarter of TVs sold in January are connected to the Internet. In a survey of 800 recent TV buyers, 27.5 percent said they’ve already hooked up their new TV to the Internet. That’s up from 24 percent of respondents who had connected their TV to the Internet in December.

While these are TVs connected to the Internet, it’s important to note that they’re not all Internet-enabled TVs. In fact, the majority of these sets are connected through game consoles, Internet set-top boxes, or other third-party devices. According to the survey results, approximately 41.9 percent of those connected were actually Internet-enabled TVs. About 20 percent were connected through gaming consoles, while 13 percent were connected through a Blu-ray disc player and an additional 12 percent were connected through an Internet set-top box like a Roku or Vudu player. The final 12 percent were connected through PCs or other computing devices.

As demand for Internet content in the living room grows, more companies are looking to get in on the act. Cablevision announced today that it will soon trial a new service that will enable its subscribers to access Internet content on the TV through the company’s cable boxes. Interest in broadband content on the TV is also one reason that Wal-Mart reportedly ponied up $100 million for online video service Vudu earlier this week.

Related GigaOM Pro content: Connected Consumer Tuned In to TVs in Q4 (subscription required)

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