Mobile Posse Raises $2.5 Million For Idle-Screen Advertising

Mobile Posse

McLean, Va-based Mobile Posse, a participant in the mobile advertising space since 2006, has raised an additional $2.5 million from existing investors. Release.

In this case, Mobile Posse serves information, like weather and local gas prices to a phone’s idle screen when consumers opt-in for the service. In addition to content, local and national ads are served, including coupons and other offers. The company said the funding will support continued growth and ongoing business operations. So far, the company has launched with Verizon Wireless, MetroPCS and Leap Wireless, and said its platform reaches two million consumers a month, representing a 20-fold increase in 14 months.

As of Dec. 2007, Mobile Posse had raised a total of $11.5 million from Softbank Capital, Court Square Ventures, Columbia Capital, and individual investors.

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