Major Pubs Get A Pass On Apple’s Ban On Racy Apps

Sports Illustrated Swimsuit App 2010

Apple’s ban on some sexually-suggestive content in the iTunes App Store was due to an increasing number of complaints from women’s and parent groups, a top exec tells the NYT. But the policy is selective, as not all apps featuring scantily-clad women have been bannished. For example, Sports Illustrated’s free Swimsuit app is still available for download — though Apple (NSDQ: AAPL) asks that users certify they are over 17 years of age before loading — as is a related game app. Playboy (NYSE: PLA) has several paid apps still on sale in the App Store.

Philip Schiller, Apple’s head of worldwide product marketin, explained to the NYT why those apps remain available, while others, such as On the Go Girls’ 50 adult-themed apps, have been blocked: “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

In the meantime, makers of other banned Apple apps such as Dirty Fingers and others of that ilk still have a place in Google (NSDQ: GOOG) Android’s app store, allowing users to flag certain items. Google also reserves the right to remove apps that violate its terms, but at this point, considering the Android app store is still much smaller than Apple’s, it will exert a much lighter touch on what sort of material gets removed.

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