Polyvore Names Ex-Google Latin America And Asia-Pacific Chief CEO

Singh Cassidy

A very high-profile hire for fashion site Polyvore. The startup, which lets users mix and match products from any online store and then share their creations with others, has added Sukhinder Singh Cassidy, who formerly led Google’s operations in Asia-Pacific and Latin America, as CEO. Singh Cassidy had left Google (NSDQ: GOOG) in April in order to become CEO-in-residence at Accel Partners, saying that she was “ready to take the next step and run or grow my own company.”

Polyvore — which was founded by several former Yahoo (NSDQ: YHOO) engineers — has raised just over $8 million in funding since its start in 2007, including $5.6 million in a second round in August led by Matrix Partners.

The site is growing extremely quickly and now calls itself the “largest fashion community in the world.” The NYT pointed out in a profile last year that Polyvore was bringing in more traffic than the websites of any of the top fashion magazines. Those magazines, of course, are firing back with social shopping initiatives of their own, as they continue to struggle for ad dollars. For instance, just last month, Time Inc. (NYSE: TWX) bought social shopping site StyleFeeder.

Here’s the release:

Polyvore Names Sukhinder Singh Cassidy as CEO

Former Google and Accel Executive Brings Growth and Scaling Experience to Pioneering Global Fashion and Social Shopping Community

MOUNTAIN VIEW, Calif., February 22 — Polyvore, the leading fashion and social shopping platform, today announced the addition of Sukhinder Singh Cassidy as Chief Executive Officer. Ms. Singh Cassidy will join Polyvore on March 1, from Accel Partners where she served as CEO-in-residence. From 2003 to 2009, Ms. Singh Cassidy held a variety of executive leadership roles at Google including President of its Asia-Pacific & Latin American Operations. Ms. Singh Cassidy brings over 14 years of experience in media and technology to further accelerate Polyvore’s growth in the fashion and social shopping space.

Polyvore is redefining how people around the world experience, create and share fashion on the Internet. Polyvore’s easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called “sets”. The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore

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