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— ITV (LSE: ITV) betting: The broadcaster wants a piece of online bookies’ success – it’s running a version of WilliamHill.com through ITV.com in a win-win for each. ITV is promoting the site on its ads, but everything links back to WilliamHill.com. Via NMA.
— Sky on Nokia: After iPhone and Android, BSkyB (NYSE: BSY) is taking its interesting, £6-a-month Sky Mobile TV app – with live Sky Sports and Sky News – on to Nokia’s Ovi platform, with another app for on-demand video following later. Via NMA.
— Sky tracking: The satcaster is also deploying technology from Tealeaf on MySky – its web portal where customers can manage their account and schedule PVR recordings – to record its users’ navigation journey in order to improve the site and fix customers’ complaints. Release.