A nagging chicken-and-egg problem has held back advanced TV advertising, which promises richly interactive and highly targeted capabilities combined with the massive reach of television.
The Catch-22 is this: Big buyers want to reach a big audience. But the TV industry hasn

{"source":"https:\/\/gigaom.com\/2010\/02\/22\/419-advanced-ads-3-reasons-why-the-wait-is-over\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_2f906e074b4e2edccd48ff550a451a6f","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}